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More than a “hot or not” game Beth Wond, managing director for Bijou Commerce, intuitively understood the link and began developing a “Tinder for e-commerce” interface for fashion retailers last year.Over the span of that year, 300 fashion businesses approached Bijou to implement the interface, precisely because it lets shoppers replicate on mobile how they behave in store.They follow innovators and precede the early majority.Their role is to be opinion leaders and have influence over the early majority.The third identifiable subgroup within a population that adopts an innovation.They are pre-ceded by early adopters and innovators.Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year: Analysing your competitors is always a good idea to find ways to improve your business.If you have ever done that, you have probably realised that it requires time and planning – time that you normally don’t have during the other seasons.
There’s no guarantee you’ll have a good dating experience on Tinder, but there’s a chance you’ll find a good match on e-commerce apps that share the same interface. For instance, you can swipe to buy a pair of Jimmy Choos on Stylect, shop your style type on Blynk or make a restaurant reservation on Nibbly, to name a few.To find out what is missing, ask a friend or a relative to purchase that product and go through the whole purchase process.Sometimes the best way to take your ecommerce store to the next level is by gaining a deep understanding of how your competitors operate.Were there product pages that had most of the traffic but didn’t generate sales?If there was a significant number of visitors but no conversion, it could be either due to the price, to the delivery costs or to a lack of enough product info in the descriptions.
In saying that, August is a great quiet month to analyse what others are doing, use that analysis to compare to what you are doing and what you could be doing, and finally look at how to bring your shop back up-to-date with current design trends and content.